AXIOM acquires PatternShifts, launches Strategy & Leadership Practice

AXIOM Learning Solutions Acquires PatternShifts

AXIOM Learning Solutions has acquired PatternShifts and launched the AXIOM Strategy & Leadership Practice.

Westborough, Mass. (July 11, 2022) — AXIOM Learning Solutions, a leading learning services organization that provides resources and expertise to help learning professionals drive performance and meet objectives, has acquired PatternShifts, a performance improvement firm based in Austin, Texas.

“PatternShifts is a longstanding partner of AXIOM,” said AXIOM president Herb Blanchard. “The PatternShifts principals and team are exceptional in their ability to work with client organizations to develop leaders, facilitate change initiatives, and create businesses that are able to adapt and evolve to anticipate market and customer needs. By bringing PatternShifts into the AXIOM organization, we strengthen our capabilities to create flexible, innovative and effective learning solutions for our clients.”

With the acquisition, the PatternShifts leadership team—managing partners Herb Dyer, Susan Franzen and David Kaiser—become principals in the new AXIOM Strategy & Leadership Practice. Franzen leads the Practice as AXIOM Vice President of Strategy and Leadership, supported by a team of Principal Consultants, Senior Consultants and Consultants.

“Having worked with Herb Blanchard in various capacities for the past 17 years, it made sense to invite AXIOM to join the PatternShifts Affiliate Partner Network when we launched in 2018.  In many ways, PatternShifts and AXIOM have operated as one entity in delivering learning solutions to clients so officially becoming a practice within AXIOM is a natural evolution for us,” said Franzen. “Separately we were achieving great things and together we will achieve even greater outcomes for our client organizations.”

Most recently, the partnership between AXIOM and PatternShifts resulted in the development and launch of AXIOM Curated Leadership Programs™, a path for organizations who seek to improve their operational effectiveness and competitiveness through development of leadership skills and abilities, particularly among mid-level managers. Curated Leadership Programs are unique in the marketplace in that they provide turn-key access to a library of leader development content, using blended learning methodologies to provide programs that leverage the latest learning science and which can be tailored to organizations’ unique needs without extensive content customization.


When learning organizations work with AXIOM, they gain flexibility and access to a global network of resources to help meet learning and performance objectives. In short, AXIOM allows learning and development teams to complete more projects without the fixed costs and overhead associated with adding permanent staff.


AXIOM provides resources for organizational learning initiatives of all types and sizes, including the development of new learning content, adapting or updating existing content, and providing flexible on-demand learning staff to work on-site or remotely at any role or level. AXIOM’s unique service structure is responsive to our clients’ needs.

AXIOM Learning Services provides:

AXIOM Learning Solutions is proud to be recognized in 2022 by analyst Training Industry as a global Top 20 provider of Learning Services and a 2022 Watch List company in Custom Content Development.

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